Chideo (charity + video), an interactive online platform founded by entrepreneur and philanthropist Todd Wagner, launched this week.
Designed to mobilize the way consumers give to charity, Chideo connects fans to the celebrities they love through exclusive video content that can only be accessed on the platform. Inviting users to watch things change, Wagner’s latest venture leverages what’s possible when technology, entertainment and social media join forces in the spirit of doing good – it’s one-of-a-kind video content with a conscience.
Chideo empowers fans by giving them a voice in content creation as celebrity participants generate videos largely drawn from the suggestions made by fans on Chideo. Fans are encouraged to vote on each other’s ideas and share them with their friends and family. The more votes an idea receives, the more likely it is to be brought to life by their favorite personalities. With nearly 60 celebrities and more than 50 charities involved in its platform’s launch, Chideo will continue adding more names in the coming weeks.
More: https://www.looktothestars.org/news/11437-stars-back-exciting-charity-video-online-platform